One-stop solution for hotel reputation and operations

Built for guest-centric usability, Where to know brings scattered reviews into one operational picture - so every team knows what to fix, what to protect, and what to prioritize next.

Guest - centric Usability
Review Emotion

Temperture

Authentic Reply

Al (Authentic Intelligence)

Competition

Trends

Brand Portfolio

Loyalty Program

Food & Beverage

Flavor Profile

Reporting Suite

Actions

Guest-centric by design, Effortless for hotel teams

Across every module, a guest-centric mindset and staff-first usability shape the experience — turning feedback into the “so what?” and next steps in minutes.

Focus on what matters during your selected period

Translate guest sentiment into operational language

A seamless loop from reviews to insights to action — with follow-up built in

Core Capabilities

Review Emotion

Review Emotion (Temperature)

Catch issues before ratings drop

Go beyond ratings to detect sentiment shifts early, before they become reputation or service issues.

Typical use cases

  • Peak-season pressure signals
  • Validate changes after renovations or process updates
  • Early warning for recurring friction points

Value

  • Faster risk detection
  • Clearer prioritisation for management
Authentic Reply

AI (Authentic Intelligence) Reply

Faster replies, Same brand voice

Generate on-brand, situation-aware replies that stay professional, consistent, and aligned with your standards.

What it helps with

  • Draft on-brand replies for different situations and emotions
  • Support multilingual guest communication

Outcomes

  • Shorter response time
  • More consistent guest communication
  • Lower reputational risk
Competition

Competition (Trends)

Know where you stand & why

Track how guest expectations shift in your market and spot where competitors are gaining (or losing) momentum.

What you can do

  • Monitor market and competitor shifts over time
  • PIdentify emerging strengths and risk areaseak
  • Support pricing, positioning, and service priorities

For

  • General Manager
  • GQuality Manager
  • Marketing
  • Regional teams
Brand Portfolio

Brand Portfolio (Loyalty Program)

Brand consistency at scale

Keep brand delivery aligned across properties while preserving what makes each hotel feel unique.

What it supports

  • Portfolio-wide brand consistency monitoring
  • Loyalty recognition and experience stability
  • Regional and cluster-level visibility for leadership

Value

  • Fewer “experience gaps” across the portfolio
  • Stronger brand trust, especially for repeat guests
Food & Beverage

Food & Beverage (Flavor Profile)

Turn dining feedback into menu & service decisions

Make F&B feedback actionable across breakfast, restaurants, bars, and in-room dining.

Use cases

  • Review new menus and seasonal offerings
  • Improve service rhythm and quality consistency
  • Refine concepts and guest experience details

Outcomes

  • Clearer improvement priorities for F&B leaders
  • Stronger guest perception and repeat intent
Reporting Suite

Reporting Suite (Action Plans)

From insights to actions

Create a repeatable rhythm: review → decide → execute → measure impact.

What it delivers

  • Leadership-ready weekly/monthly summaries
  • Clear action focus for teams
  • Easier operational reviews and follow-ups

Value

  • Less manual reporting time
  • Faster alignment in meetings
  • Improvements you can track over time

Less noise, More clarity, Better decisions

Hotels don’t need more dashboards — they need faster alignment, consistent execution, and clearer priorities.

From fragmented guest reviews to strategic intelligence.

All in one powerful platform.

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A product by Where to know Insights GmbH, Berlin, Germany · HRB 275003 B · © 2026 Where to know, All Rights Reserved.