One-stop solution for hotel reputation and operations

Built for guest-centric usability, Where to know brings scattered reviews into one operational picture - so every team knows what to fix, what to protect, and what to prioritize next.

Illustration of guest feedback analytics dashboard
Where to know logo
Guest - centric Usability
Review Emotion

Temperture

Authentic Reply

Al (Authentic Intelligence)

Competition

Trends

Brand Portfolio

Loyalty Program

Food & Beverage

Flavor Profile

Reporting Suite

Actions

Where to know six core modules overview diagram

Guest-centric by design, Effortless for hotel teams

Across every module, a guest-centric mindset and staff-first usability shape the experience — turning feedback into the “so what?” and next steps in minutes.

Focus target icon

Focus on what matters during your selected period

Translation exchange arrows icon

Translate guest sentiment into operational language

Connected feedback loop icon

A seamless loop from reviews to insights to action — with follow-up built in

Core Capabilities

Review Emotion

Review Emotion (Temperature)

Catch issues before ratings drop

Go beyond ratings to detect sentiment shifts early, before they become reputation or service issues.

Negative review flagged on sentiment timeline

Typical use cases

  • Peak-season pressure signals
  • Validate changes after renovations or process updates
  • Early warning for recurring friction points
Numbered steps with prioritized action checklist

Value

  • Faster risk detection
  • Clearer prioritisation for management
Authentic Reply

AI (Authentic Intelligence) Reply

Faster replies, Same brand voice

Generate on-brand, situation-aware replies that stay professional, consistent, and aligned with your standards.

Multilingual AI reply drafting interface

What it helps with

  • Draft on-brand replies for different situations and emotions
  • Support multilingual guest communication
Guest reply connected to staff workflow icons

Outcomes

  • Shorter response time
  • More consistent guest communication
  • Lower reputational risk
Competition

Competition (Trends)

Know where you stand & why

Track how guest expectations shift in your market and spot where competitors are gaining (or losing) momentum.

Your hotel compared with competitor hotels

What you can do

  • Monitor market and competitor shifts over time
  • PIdentify emerging strengths and risk areaseak
  • Support pricing, positioning, and service priorities
Linked guest, revenue, market and portfolio icons

For

  • General Manager
  • GQuality Manager
  • Marketing
  • Regional teams
Brand Portfolio

Brand Portfolio (Loyalty Program)

Brand consistency at scale

Keep brand delivery aligned across properties while preserving what makes each hotel feel unique.

Guest reviews analyzed for brand consistency

What it supports

  • Portfolio-wide brand consistency monitoring
  • Loyalty recognition and experience stability
  • Regional and cluster-level visibility for leadership
Portfolios A, B and C compared across hotels

Value

  • Fewer “experience gaps” across the portfolio
  • Stronger brand trust, especially for repeat guests
Food & Beverage

Food & Beverage (Flavor Profile)

Turn dining feedback into menu & service decisions

Make F&B feedback actionable across breakfast, restaurants, bars, and in-room dining.

New dining reviews routed to F&B insights

Use cases

  • Review new menus and seasonal offerings
  • Improve service rhythm and quality consistency
  • Refine concepts and guest experience details
Guest profile linked to dining service touchpoints

Outcomes

  • Clearer improvement priorities for F&B leaders
  • Stronger guest perception and repeat intent
Reporting Suite

Reporting Suite (Action Plans)

From insights to actions

Create a repeatable rhythm: review → decide → execute → measure impact.

Weekly report highlighting positives and issues

What it delivers

  • Leadership-ready weekly/monthly summaries
  • Clear action focus for teams
  • Easier operational reviews and follow-ups
Action checklist with time saved indicators

Value

  • Less manual reporting time
  • Faster alignment in meetings
  • Improvements you can track over time

Less noise, More clarity, Better decisions

Hotels don’t need more dashboards — they need faster alignment, consistent execution, and clearer priorities.

From fragmented guest reviews to strategic intelligence.

All in one powerful platform.

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A product by Where to know Insights GmbH, Berlin, Germany · HRB 275003 B · © 2026 Where to know, All Rights Reserved.