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See it in action

Where to know — AI meets hospitality

AI Hotel Review Software

Where to know is AI hotel review software that reads every guest review for you — across Booking.com, Expedia, TripAdvisor, Google and more — detects sentiment, flags what needs fixing, benchmarks you against competitors and turns guest feedback into revenue.

See it in action

400,000+Guest reviews analyzed

40Hotels onboarded

8Review platforms

5Countries

+0.3Average rating uplift

1 hr/dayAnalysis time saved

What can AI do with your hotel reviews?

AI hotel review software automatically collects guest reviews from every platform, understands what guests are really saying, and tells your team exactly what to fix, protect and act on — no more reading thousands of reviews by hand. Here is what Where to know's AI does:

Review sentiment analysis

Our Review Emotion engine takes the temperature of every review, detecting sentiment and recurring themes across cleanliness, service, room comfort, facilities and more — in multiple languages.

AI review replies

AI (Authentic Intelligence) Reply drafts on-brand, multilingual responses to guest reviews so your team responds faster without sounding robotic.

Competitor benchmarking

Track competitor hotels' review trends side by side with yours, so you know where you win, where you lag and what to prioritize.

Brand portfolio view

Compare properties and clusters across your portfolio to keep brand standards and loyalty-program experience consistent.

Food & beverage insights

A dedicated flavor profile lens routes dining-related feedback to your F&B team — from breakfast complaints to restaurant praise.

Reports & action plans

Weekly and monthly reports translate guest feedback into prioritized action lists, so management reporting stops being copy-paste work.

How it works

Connect your sources

We plug into the review platforms and channels your guests actually use. Onboarding is lightweight — most teams go live within 3–5 days.

AI analyzes everything

Every review is scored for sentiment, tagged by topic and compared against your competitors — continuously, in every language your guests write in.

Your team acts

Clear highlights and prioritized next steps go to the right department — front office, housekeeping, F&B or brand — in minutes per week, not hours.

Transparent pricing, per hotel

Plans start at €110 per hotel per month (billed yearly) — no enterprise sales maze. Compare what's included in Standard, Premium and Enterprise.

See pricing

AI hotel review software — FAQ

What is AI hotel review software?

AI hotel review software collects guest reviews from booking and review platforms, uses artificial intelligence to detect sentiment and recurring topics, and turns that feedback into prioritized actions for hotel teams. Instead of manually reading reviews, your team gets one operational picture of what guests love and what needs fixing.

How does AI analyze hotel reviews?

Where to know's AI reads each review, scores its sentiment, and tags it by topic — cleanliness, service, room comfort, facilities, food & beverage and more. It works across languages and across 8 review platforms, then aggregates everything into trends, competitor benchmarks and weekly action plans.

Does responding to reviews with AI help revenue?

Yes — hotels that consistently analyze and respond to feedback protect their ratings and win more bookings. Hotels using Where to know have seen an average rating uplift of +0.3 and save about an hour per day on manual review analysis.

How much does AI hotel review software cost?

Where to know starts at €110 per hotel per month billed yearly (€140 billed monthly). A Premium plan with more automation is €130 / €160, and Enterprise pricing for groups and portfolios is custom.

Can it track my competitors' reviews too?

Yes. The Competition module tracks competitor hotels' review trends alongside yours, so you can benchmark ratings, spot emerging strengths or weaknesses, and act before they show up in your own scores.

Will better reviews help AI assistants recommend my hotel?

Increasingly, yes. AI assistants and AI-powered travel search lean on review signals when recommending hotels. Understanding and improving your review profile is becoming part of being visible where guests now search — including ChatGPT-style assistants.