Solutions

By Functions

Review Emotion

AI (Authentic Intelligence) Reply

Competition

Brand Portfolio

Food & Beverage

Reporting Suite

By Guest Journey

Searching & Booking

Arrival & Check-in

Cleanliness

Service

Room Comfort

Hotel Facilities

F&B Experience

Departure & Checkout

Post-Stay & Return

See it in action

Where to know - AI meets hospitality

Turn reviews into revenue

From booking to post-stay

Where to know is the intelligent guest experience analyzer tailored for your hotels.

See it in action

Know from

Inside the Platform: Intelligence Snapshots

Traveller Type

Understand how different traveller segments experience your hotel, and how their expectations shift over time.

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Solo

Family

Business

Explore Traveller Patterns

Engagements

Reflects how thoughtfully and consistently your hotel engages with guests throughout their journey.

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Hotel A

Hotel B

Hotel C

Hotel D

View Engagement Trends

Cleanness

Reflects guest feedback on cleanliness standards, highlighting hygiene consistency and execution gaps to help hotels protect quality perception.

Goal 9.4 Progress: 7.8

43%

30%

27%

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See it in Action

Product Value Summary

What you gain from using Where to know

Save time

Save time with auto review

analysis

Increase income

Boost revenue by identifying

actionable insights

AI tracking

Leverage AI-powered guest

sentiment tracking

Whole journey

Monitor the full guest journey,

from pre-booking to post-stay

User Cases

Review Emotion

Guest Pain

Guest frustration frequently accumulates over time, remaining completely unnoticed by staff until it abruptly impacts star ratings.

Crucial negative sentiment is often buried deep within long-form text reviews, making it easy for management to overlook.

Solutions

Detect emotional and sentiment shifts in reviews before ratings decline.
Surface early warning signals to prioritise issues proactively.
Analyze sentiment trends to predict future guest behavior.

Why We Built Where to know

Where to know began with two co-founders brought together by a shared passion for hotels and hospitality. We met as frequent travellers, bonded over loyalty programs and elite upgrades - and quickly realized something was missing in the guest experience cycle.

Across thousands of hotel stays in over 70 countries, we saw the same problem again and again: meaningful guest feedback was often missed, buried, or scattered across platforms.

We knew there had to be a better way:

With roots in global finance at Evercore and enterprise tech at Oracle, we combined our strengths to build something new – a platform that helps hotels truly hear what guests are saying, across reviews, social media, and more.

Where to know turns feedback into insight - and insight into action - so hotels can create the experiences guests actually want.

Guest Journey

Pre-Arrival

Anticipate Guest Expectations Before Arrival

Understand what guests care about before they book.

We analyse pre-arrival reviews and pricing sentiment to reveal what drives booking decisions.

During the Stay

Detect In-Stay Signals in Real Time

See how guests feel while the experience is happening.

We surface live themes across service, rooms, cleanliness, and F&B — early enough to act.

Post-Stay

Turn Feedback Into Operational Insight

Go beyond post-stay scores and reports.

We transform guest feedback into clear patterns and priorities for operational improvement.

What Our Early Users Say

Calculate your potential operational and revenue impact

Impact Calculator

Estimate potential time savings and revenue uplift driven by improved guest ratings.

Hotel profile

Average Daily Rate (ADR)

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Number of rooms

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Average occupancy rate

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Reputation metrics

Based on a 1-10 rating scale (e.g. Booking.com)

Current average rating

{{CurrentValue}} / 10

Target average rating

{{TargetValue}} / 10

Reviews per month

Average number of guest reviews generated per month

Calculate impact

We don’t store your data. This calculator is for estimation only.

Scenario:

Conservative

Standard

Aggressive

Estimated results - {{rightNavType}} scenario

Share results

Revenue impact

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Potential revenue lift

Estimated impact from moving from {{CurrentShowValue}} → {{TargetShowValue}} at your ADR and occupancy.

Baseline revenue: {{currencyType.label}}{{rightShowADR}} → New revenue: {{currencyType.label}}{{newADR}}

Time saved

hours / month

Based on {{AssumptionsText[rightNavType].Manual}} {{AssumptionsText[rightNavType].ManualUnit}} per manual reply vs {{AssumptionsText[rightNavType].AI}} {{AssumptionsText[rightNavType].AIUnit}} with AI.

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Assumptions ({{rightNavType}} scenario)

+1.0 rating improvement→ ADR +{{AssumptionsText[rightNavType].ADR}}% and occupancy +{{AssumptionsText[rightNavType].occ}}%
Manual response time: ~{{AssumptionsText[rightNavType].Manual}} {{AssumptionsText[rightNavType].ManualUnit}} per review
Al-assisted response time: ~{{AssumptionsText[rightNavType].AI}} {{AssumptionsText[rightNavType].AIUnit}} per review

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